There is a lot of buzz on the best job in the world. The fact that the job ad really is a larger marketing campaign to promote tourism in QLD is besides the point.
The question is - why aren’t your job ads brilliant (no I am not talking about the graphics or flashy site)?
If you are after remarkable talent, who can make a difference to your company, why should any of your job ads be average? Why settle for less? For the vast majority of viewers your job ad is their first experience with your brand. Why not choose to make a good first impression?