Lava Communications alerted me to a recruitment Video they produced for Optiver Trading.
Lava claimed they registered 60,000 views in three weeks. By any standard, it’s an impressive result.
Watching VIDEO online is popular. Twenty hours of VIDEO gets uploaded on YouTube every minute, equivalent to 86,00 full-length movies per week. A new research shows that watching VIDEO online is more popular than Facebook or Twitter.
Whatever the goal – marketing, recruiting or employment branding – VIDEO makes a strong case to be taken seriously. At some point, someone is going to search your brand name on YouTube. You wanted to be ready, when that happens.
But, why is uptake of VIDEO so poor in our industry? One reason could be producing a quality VIDEO is not easy. But, that is no excuse to ignore a medium that is growing exponentially, has a wide reach and goes viral easily.
Do you have a VIDEO strategy? If not, why not?