http://destinationtalent.com.au/wp-content/uploads/2014/06/logox400x156.png 0 0 dTalent http://destinationtalent.com.au/wp-content/uploads/2014/06/logox400x156.png dTalent2009-11-20 02:00:362009-11-20 02:00:36Give before you take
CareerBuilder produced this e-book. It accomplished three things:
- It’s topical and useful. Even in the age of Google, good search technique is important.
- It’s a case of being generous; a genuine attempt to help. It’s good strategy.
- It’s smart marketing. No hard sell; registration not required. Easily spread.
The point is, it’s always better to give something of value before you can ask anything in return.