I’ve often heard the argument that SEEK is ‘missing out’ on valuable traffic allegedly going to its competitors by not collaborating with new starters with unknown brands who clearly have SEEK’s market share in their sights.

There is no evidence that SEEK is missing out on traffic. Last month we had over 3.2 million unique browsers visit the site – a large proportion of the workforce. If there is an aggregator out there that can reach an Australian worker who has not heard of the SEEK brand, we would of course be open to discussing opportunities to extend our traffic reach.

At present there are quite a number of aggregators in the Australian marketplace with a greater job volume than SEEK. The idea that by adding SEEK’s volume to these aggregators, their business models will suddenly work simply does not bear scrutiny. Nor does the idea that these aggregators have changed the traffic distribution of the job board industry in Australia.