The question is, do consumers trust your talent software? your recruitment services? or job board solutions?

The Edelman Trust Barometer found 93% of Australian consumers will buy a product or service only from companies they trust.  More tellingly, 72% of customers will spread the good news about a company they trust. 79% will criticise and spread negative opinions if they distrust your brand.

It pays off in more than one way if you are a trusted brand. The next question is, how is ‘trust’ earned? Check out the Edelman study for some clues. Here’s the global report.