Give before you take « Destination Talent

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

CareerBuilder produced this e-book. It accomplished three things:

It’s topical and useful. Even in the age of Google, good search technique is important.
It’s a case of being generous; a genuine attempt to help. It’s good strategy.
It’s smart marketing. No hard sell; registration not required. Easily spread.

The point is, it’s always better to give something of value before you can ask anything in return.

Tags: CareerBuilder, Resume Search, Sourcing, White Papers

This entry was posted on Friday, November 20th, 2009 at 2:00 AM and is filed under Marketing, Recruitment Industry, White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

RECENT POSTS