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	<title>Destination Talent &#187; Employment Branding</title>
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	<link>http://destinationtalent.com.au/blog</link>
	<description>A portal for all things recruitment in Australia</description>
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		<title>Talent Talk: The Value of Accurately Promoting Employer Value Proposition Across All Touch Points</title>
		<link>http://destinationtalent.com.au/blog/2010/05/12/talent-talk-the-value-of-accurately-promoting-employer-value-proposition-across-all-touch-points/</link>
		<comments>http://destinationtalent.com.au/blog/2010/05/12/talent-talk-the-value-of-accurately-promoting-employer-value-proposition-across-all-touch-points/#comments</comments>
		<pubDate>Wed, 12 May 2010 06:35:08 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Job Boards]]></category>
		<category><![CDATA[Talent Talk]]></category>
		<category><![CDATA[Brett Minchington]]></category>
		<category><![CDATA[Employer Brand International]]></category>
		<category><![CDATA[Employer branding]]></category>
		<category><![CDATA[Employer Value Proposition]]></category>
		<category><![CDATA[EVP]]></category>
		<category><![CDATA[Job board]]></category>
		<category><![CDATA[Job Board Report 2010]]></category>
		<category><![CDATA[Talent Talk (Q&A)]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2010/05/12/talent-talk-the-value-of-accurately-promoting-employer-value-proposition-across-all-touch-points/</guid>
		<description><![CDATA[Brett Minchington explains the importance of promoting a consistent employment brand message across all touch points With the increasing fragmentation of communication channels used to express, ‘What it’s like to work for this organisation,’ and ‘What’s in it for you,’ it pays to ensure the employment experience you promote to potential employees through a job [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guest Post: The Relevance of Advertising Agencies in an Evolving Recruitment Landscape</title>
		<link>http://destinationtalent.com.au/blog/2010/04/19/guest-post-the-relevance-of-advertising-agencies-in-an-evolving-recruitment-landscape/</link>
		<comments>http://destinationtalent.com.au/blog/2010/04/19/guest-post-the-relevance-of-advertising-agencies-in-an-evolving-recruitment-landscape/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 13:37:29 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Recruitment Marketing]]></category>
		<category><![CDATA[Talent Talk]]></category>
		<category><![CDATA[Adam Shay]]></category>
		<category><![CDATA[Advertsing Agencies]]></category>
		<category><![CDATA[Euro RSCG Engage]]></category>
		<category><![CDATA[The Face]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/?p=1159</guid>
		<description><![CDATA[Adam Shay, Managing Director of  The Face answered our query – how relevant are advertising agencies in a rapidly evolving recruitment landscape?. When I first read this question from Destination Talent I took immediate umbrage to the fact my craft of 15 odd years was seemingly under threat, that its value was being questioned! By [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping Promises</title>
		<link>http://destinationtalent.com.au/blog/2010/02/16/keeping-promises/</link>
		<comments>http://destinationtalent.com.au/blog/2010/02/16/keeping-promises/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 23:51:22 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hewitt]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2010/02/16/keeping-promises/</guid>
		<description><![CDATA[What makes a good employer? According to Hewitt – keep your promises. Details here.&#160;]]></description>
		<wfw:commentRss>http://destinationtalent.com.au/blog/2010/02/16/keeping-promises/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Manufacturing Sector Rebounds</title>
		<link>http://destinationtalent.com.au/blog/2009/12/03/manufacturing-sector-rebounds/</link>
		<comments>http://destinationtalent.com.au/blog/2009/12/03/manufacturing-sector-rebounds/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 15:13:33 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Australian PMI]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/12/03/manufacturing-sector-rebounds/</guid>
		<description><![CDATA[Some good news from the manufacturing front. According to the latest Australian PMI (Performance of Manufacturing Index) employment in the manufacturing sector rose for the first time in 23 months. The index grew from 44.6 points in October to 53.7 in November. Average wages in the sector also grew, with the wage index increasing by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will employees recommend your organisation?</title>
		<link>http://destinationtalent.com.au/blog/2009/11/03/will-employees-recommend-your-organisation/</link>
		<comments>http://destinationtalent.com.au/blog/2009/11/03/will-employees-recommend-your-organisation/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:20:46 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Hewitt Best Employers]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/11/03/will-employees-recommend-your-organisation/</guid>
		<description><![CDATA[The difference between a good and a not so good employer – reputation worth spreading. One of the five criteria used by Hewitt to chose a winner for its annual ‘Best Employers’ award is the likelihood that an employee would willingly recommend her employer to someone else. No surprises, best employers have happy employees keen [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using social media to tell your story &#8211; 1</title>
		<link>http://destinationtalent.com.au/blog/2009/07/09/using-social-media-to-tell-your-story-1/</link>
		<comments>http://destinationtalent.com.au/blog/2009/07/09/using-social-media-to-tell-your-story-1/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 16:13:30 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Atlassian]]></category>
		<category><![CDATA[Employer brand]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/07/09/using-social-media-to-tell-your-story-1/</guid>
		<description><![CDATA[It’s one thing to have a good story to tell. It is another to tell the story effectively. Atlassian have a good story to tell. They also tell it rather honestly and convincingly. Dig deeper and you will see Atlassian work really hard to spread their story &#8211; they blog incessantly (it looks like half [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google your company before you google job seekers</title>
		<link>http://destinationtalent.com.au/blog/2009/06/03/google-your-company-before-you-googled-job-seekers/</link>
		<comments>http://destinationtalent.com.au/blog/2009/06/03/google-your-company-before-you-googled-job-seekers/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 18:09:45 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Workplace]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Googled]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/06/03/google-your-company-before-you-googled-job-seekers/</guid>
		<description><![CDATA[There is a real disconnect between employers and employees on how they view social networks. A new study by Deloitte highlighted the following: 53% of employees say their social networking pages are non of their employers’ business 40% of managers disagree, and 30% admit to informally monitor social networking sites 61% of employees say that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Employment branding 2  &#8211; Newspapers more effective than job boards?</title>
		<link>http://destinationtalent.com.au/blog/2009/05/21/employment-branding-2-newspapers-more-effective-than-job-boards/</link>
		<comments>http://destinationtalent.com.au/blog/2009/05/21/employment-branding-2-newspapers-more-effective-than-job-boards/#comments</comments>
		<pubDate>Wed, 20 May 2009 16:30:39 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Brett Minchington]]></category>
		<category><![CDATA[Employer Brand Institue]]></category>
		<category><![CDATA[Employer branding]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/05/21/employment-branding-2-newspapers-more-effective-than-job-boards/</guid>
		<description><![CDATA[How organisations sell their ‘employer brand’ varies widely from one company to another. A new study by Employer Brand Institute sheds further light on how different employers approach the selling of their ‘employer brand’. Asked to name the communication mediums to market their ‘employer brand’, in 2009, survey participants came up with a wide range [...]]]></description>
		<wfw:commentRss>http://destinationtalent.com.au/blog/2009/05/21/employment-branding-2-newspapers-more-effective-than-job-boards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Employment branding 1 – show respect</title>
		<link>http://destinationtalent.com.au/blog/2009/05/05/employment-branding-1-show-respect/</link>
		<comments>http://destinationtalent.com.au/blog/2009/05/05/employment-branding-1-show-respect/#comments</comments>
		<pubDate>Mon, 04 May 2009 17:34:30 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/05/05/employment-branding-1-show-respect/</guid>
		<description><![CDATA[At its core building an employment brand is about ‘respect’. Respect for your career website visitors; respect for job seekers’ attention, time and intelligence; respect for potential staff who bothered to check your jobs, read about your company and give you the utmost honour by contemplating you as an employer. Respect for the fact that [...]]]></description>
		<wfw:commentRss>http://destinationtalent.com.au/blog/2009/05/05/employment-branding-1-show-respect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recruitment lessons from universities</title>
		<link>http://destinationtalent.com.au/blog/2009/04/30/recruitment-lessons-from-universities/</link>
		<comments>http://destinationtalent.com.au/blog/2009/04/30/recruitment-lessons-from-universities/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 15:58:23 +0000</pubDate>
		<dc:creator>Phillip Tusing</dc:creator>
				<category><![CDATA[Employment Branding]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[harvard]]></category>
		<category><![CDATA[Talent Attraction]]></category>
		<category><![CDATA[UTS]]></category>

		<guid isPermaLink="false">http://www.destinationtalent.com.au/blog/2009/04/30/recruitment-lessons-from-universities/</guid>
		<description><![CDATA[Last week, I attended an information session for post-graduate students held by my alma mater UTS, exploring if a PHD is a mountain I dare climb. Information sessions conducted by universities are often slick marketing affairs aimed at winning new students. And UTS didn’t disappoint. From the day I received an invitation as part of [...]]]></description>
		<wfw:commentRss>http://destinationtalent.com.au/blog/2009/04/30/recruitment-lessons-from-universities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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