Everyone works in marketing. Period.

There are over 2 million* businesses in Australia. Broadly, in terms of the number of staff, they fall under four categories (refer graph). The top of the pyramid is represented by large corporations with staff of more than 200 and comprising about 0.3% of total businesses in Australia. Medium size companies, with staff numbering between 20-199, accounts for 11.3% of the market. The bulk of businesses are small and falls under two categories – small firms (4-10 staff) who accounts for 11.3% of the market, and micro enterprises (0-4 staff) forms the majority 84.5%.  Read more...