Part of the reason why the vast majority of recruitment advertising delivered low result is because the demographic data required to plan proper targeting strategies seldom exist. Say, if one doesn’t know the makeup or the supply and demand dynamics of the PHP community it will be difficult to plan and pull off a successful recruitment campaign.   Read more...

In 1913, Shackleton told it like it is.

"Men wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success."

Legend has it that 5000 men applied.

No one expects your company to be perfect, stay away from puffery.

Image: http://www.johnhyattillustration.com/men%20wanted.html

Lava Communications alerted me to a recruitment Video they produced for Optiver Trading.

Lava claimed they registered 60,000 views in three weeks. By any standard, it’s an impressive result.

Watching VIDEO online is popular. Twenty hours of VIDEO gets uploaded on YouTube every minute, equivalent to 86,00 full-length movies per week. A new research shows that watching VIDEO online is more popular than Facebook or Twitter.  Read more...

Sam at the Interpreter took a dig at the Australian Public Service. A frustrated job seeker responded (reproduced below) to Sam’s post.

I noticed your article on the linguistic — and stylistic — problems in APS recruitment. I, too, read the advertisement in this week’s Economist, but it didn’t raise my ire so much as it has yours; not because I don’t agree with you, but because, after six months of responding to entry-level selection criteria, I have become quite accustomed to it.  Read more...