Archive for the ‘Social Media’ Category

Adoption of Social Media for Job Search Soars in Australia



332__608x608_01-154-blue-chrome-rain-social-networking-icons-webtreats-previewIt’s no secret that Australians love social media, but little data exists on the extent of its adoption in finding jobs or enhancing career opportunities. In this year’s Executive Monitor study we further expanded on our earlier investigation on the subject of job seekers’ adoption of social media to find jobs.

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Social Talent: Investigating the Role of Social Media in the Recruitment of Talent



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We are embarking on a project to better understand the adoption of social media by the HR and recruitment community. Our approach is two-fold:

1) Social Talent Report: A study to monitor the behaviour, perception and intention of social media users in the context of attraction and recruitment of staff. This is a national survey open to the general public, especially recruiters and HR practitioners. Click here to take the Social Talent survey.

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Can You Recognize This Job Board?



Aviary theloop-com-au Picture 1Take a good look at The Loop, it has all the characteristics of a job board, but it also embraced the ideals of social networking by allowing users to connect and collaborate. In fact, it is promoting itself as a networking site for the creative industry.

What doomsayers fail to recognize is the ability of  job boards (or the business model) to evolve with the times. Be prepared to see more blending of the traditional with the new.

SMH did a piece on The Loop (Pip Jamieson and Matt Fayle are Co Founders).

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Are Job Seekers Using Social Media to Find Jobs?



To say Australians love social media is an understatement of the highest order; we lead the world in social media usage.

There seems to be a lot of anecdotal evidence that job seekers are using social media to look for employment opportunities and in some instances actually land a new job. In fact, a growing number of career advisors are encouraging the use of social media. In addition, the idea of using social media to promote one’s ‘personal brand’ is increasingly becoming popular. But, are Australians using social media to find jobs? If so, how widespread is the practice?

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Popularity of Personal Branding And its Implications



Personal branding in its simplest form is the application of marketing principles and tactics to promote an individual as a ‘brand’, with the expectation of gaining visibility, recognition and better career prospects. Since Tom Peters coined the phrase ‘brand you’ in the late nineties, the concept of self-promotion has taken off significantly. Today, it’s hard not to encounter material on personal branding; a Google search alone returned thousands of links on the topic.

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Social Media, Trust (The lack of) And The Age of Generosity



If social media is going to be part of your recruitment game plan, it’s worth noting that it’s currently the least trusted source of information amongst 14 measured by Edelman in Australia (refer chart).

Q. Please tell me how credible you believe each one of them is as a source of information about a company edelman-trust-barometer-2010

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Guest Post: Sourcing Channels Complementing Executive Level Recruitment



How do executive recruiters navigate the evolving sourcing landscape? Paul Jury (Head of Executive Recruitment) sheds light on Talent2’s experience.

destination talent Paul JuryTalent2 was founded as a high-touch executive recruitment business focused on middle- and senior-level permanent and contract appointments. It has an experienced team of recruitment consultants who are recognised as leaders in their specialist areas. While our brand proposition might not traditionally be associated with the use of job boards, we strongly believe they can be utilised to greatly compliment high-quality executive level recruitment assignments.

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Linkedin – Connecting With Professionals and Powering Conversations



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In line with yesterday’s post, Clifford Rosenberg sheds light on the progress of Linkedin in Australia.

The Australian recruitment industry has been rapidly evolving given the dynamic changes in the economic and social environment. In the early days of the Internet, we saw a shift from traditional recruitment mediums, and a rise in adoption of online channels such as job boards. Now we are witnessing another significant shift with the emergence of social media and online professional networks like LinkedIn.

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Linkedin Juggernaut Rolls On



Jeff Weiner, CEO of Linkedin, wants the company to be synonymous with ‘talent’ just as ‘Internet Search’ is for Google. In an interview with Techcrunch, he talks about past achievements and sheds light on future plans. DestinationTalent_linkedin Not surprisingly, Linkedin’s recruitment products are the largest and fastest growing part of the business. However, Jeff is careful to differentiate Linkedin from job boards. Here’s his take:

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[Guest Post] Ross Clennett – The 10 biggest mistakes recruiters make with social media



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Starting in 1989, Ross Clennett, APRCSA, worked for 15 years as a recruiter in London, Sydney, Adelaide and Melbourne. He has been a regular writer about recruitment and the Australian recruitment scene since 2001. He runs Australia’s only online training and professional development membership site for recruitment company owners and managers.

1) Believing the claims that technology vendors make and undertaking few, if any, background checks of these claims with other recruiters who are actively using the vendor’s product

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Adoption of Social Media by Recruitment Firms



A year ago we briefly explored the uptake of social media to source talent. Overall, we found, organisations were slow to adopt social media; only a minority (35%) used it in some form or another to recruit new staff.

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Recruitment Revolution



When it comes to using social media for recruitment, not unlike the climate change debate, there are two broad divisions  – sceptics and converts.

As it currently stands, sceptics (or followers) are in the majority. Meanwhile, early adopters are busily experimenting, making lots of mistakes along the way, but embracing social media nonetheless.

Social Media – A Recruitment Revolution is the latest instalment in the debate about the relevance of social media as a recruitment tool. Social media is not going away anytime soon, whatever school of though you belong to, it’s worth paying attention.

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Measuring the ROI of social media



With so much said about social media and the value it offers, the issue of ROI in monetary terms is bound to be a major issue. Yes, your company may have hundreds of friends on Facebook and hundreds more followers on Twitter, but how does all that translate to revenue?

Olivier Blanchard at BrandBuilder  took a fascinating look at how ROI on social media can be measured and achieved. He chalked a clear distinction between non-financial and financial benefits that social media can offer, and how they can combine to bring about ROI.

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Blogging in the HR/Recruitment Space in Australia



When I started blogging a year or so ago I was aware of only a handful of blogs in the HR/Recruitment space. Today, there are a lot more blogs around. Thomas Shaw alone maintains 27 different feeds. I’ve also come across several recruitment firms who are dabbling with blogging. Without doubt more companies and individuals are blogging.

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Success for recruiters is strategic not tactical



Some of the most successful recruiters that I’ve encountered have very little to do with social media.

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