The 2010 Job Board Report is ready for download here. Here are four observations from the report:

The Competitive Landscape
The wrath of the downturn spared no one; industry revenue dipped by 21%.  However, the industry grew in numbers even in the midst of falling revenue. We recorded 270 jobs boards, an increase of 14% from last year, and many more are still in the woodwork (we counted around 50). Convinced that the print industry has no long-term future, job boards are buoyed by the fact that spending on print media still amounts to an estimated $400-600 million every year.  Read more...

Brett Minchington explains the importance of promoting a consistent employment brand message across all touch points

With the increasing fragmentation of communication channels used to express, ‘What it’s like to work for this organisation,’ and ‘What’s in it for you,’ it pays to ensure the employment experience you promote to potential employees through a job board is matched by what you can realistically deliver upon in the employment experience – and in many cases this experience starts at a job board.  Read more...

How organisations sell their ‘employer brand’ varies widely from one company to another.

A new study by Employer Brand Institute sheds further light on how different employers approach the selling of their ‘employer brand’. Asked to name the communication mediums to market their ‘employer brand’, in 2009, survey participants came up with a wide range of options (see graph).

There seems to be a real disconnect between what’s in vogue and the reality of what people think works, and are planning to invest in.   Read more...