Another nugget from Seth:

“ Your sales force and your customers may scream that you need to lower your price. It’s not true. You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.  You’re not selling a commodity unless you want to.”

From job boards to recruitment agencies, pricing is a theme central to all talent service providers.  The current thinking is exemplified by recruitment industry guru, John Sumser who believes ‘low price means low quality’ and attracts the wrong type of customers.  Read more...