How organisations sell their ‘employer brand’ varies widely from one company to another.

A new study by Employer Brand Institute sheds further light on how different employers approach the selling of their ‘employer brand’. Asked to name the communication mediums to market their ‘employer brand’, in 2009, survey participants came up with a wide range of options (see graph).

There seems to be a real disconnect between what’s in vogue and the reality of what people think works, and are planning to invest in.   Read more...