The FEMA Awards are on again. This year there is a People’s Choice category to select the Best Employer of Choice. In a slight twist a team from Fairfax created videos to showcase the workplace of all the finalists. Public votings ends on 31st August. Vote here

Brett Minchington explains the importance of promoting a consistent employment brand message across all touch points

With the increasing fragmentation of communication channels used to express, ‘What it’s like to work for this organisation,’ and ‘What’s in it for you,’ it pays to ensure the employment experience you promote to potential employees through a job board is matched by what you can realistically deliver upon in the employment experience – and in many cases this experience starts at a job board.  Read more...

How organisations sell their ‘employer brand’ varies widely from one company to another.

A new study by Employer Brand Institute sheds further light on how different employers approach the selling of their ‘employer brand’. Asked to name the communication mediums to market their ‘employer brand’, in 2009, survey participants came up with a wide range of options (see graph).

There seems to be a real disconnect between what’s in vogue and the reality of what people think works, and are planning to invest in.   Read more...