Brett Minchington explains the importance of promoting a consistent employment brand message across all touch points

With the increasing fragmentation of communication channels used to express, ‘What it’s like to work for this organisation,’ and ‘What’s in it for you,’ it pays to ensure the employment experience you promote to potential employees through a job board is matched by what you can realistically deliver upon in the employment experience – and in many cases this experience starts at a job board.  Read more...