One of the question we asked participants in our recent study is – what name/brand comes to mind when you think of an employer you want to work for in the future?

This is a unaided attempt to gauge who senior executives think are the best employers in Australia. While one question alone does not address all the nuances and complexities of what makes a top employer, it is interesting to note which employer brands stood out in the minds of executives.  Read more...

Adam Shay, Managing Director of  The Face answered our query – how relevant are advertising agencies in a rapidly evolving recruitment landscape?.

When I first read this question from Destination Talent I took immediate umbrage to the fact my craft of 15 odd years was seemingly under threat, that its value was being questioned! By the time I’d calmed down and re-read the question I could see its validity (excuse me for seeming dramatic but running an ad agency during a recession is tough, running an ad agency focused on recruitment, during a recession is well, challenging.)  Read more...

At its core building an employment brand is about ‘respect’.

Respect for your career website visitors; respect for job seekers’ attention, time and intelligence; respect for potential staff who took the trouble to review your jobs, read about your company and give you the utmost honour by contemplating you as an employer. Respect for the fact that job seekers have other employment and career options.

Instead, companies regularly abused the ‘trust’ of the very people they need to win over.  Read more...