Research coming out of the US suggested Social Recruiting, the practice of using social media or networks to recruit staff, is gaining grounds. A study by Jobvite found that 68% of respondents use social networks or media to support their recruitment efforts. More telling is the finding that 66% successfully hired a candidate through an online social network.  Read more...

The vast majority (81%) of Internet users across the globe used search engines.

Online behaviour in Australia is similar. Each month close to 2.3 million searches, with the keyword ‘jobs’, are performed on Google. In other words, your employment brand is oblivious to the world, unless you are listed on the top of search results.  Obviously, SEO becomes increasingly important. 

How do you incorporate search engines into your recruitment strategy? This whitepaper by Jobvite is a good start.