Personal branding in its simplest form is the application of marketing principles and tactics to promote an individual as a ‘brand’, with the expectation of gaining visibility, recognition and better career prospects. Since Tom Peters coined the phrase ‘brand you’ in the late nineties, the concept of self-promotion has taken off significantly. Today, it’s hard not to encounter material on personal branding; a Google search alone returned thousands of links on the topic.  Read more...