With so much said about social media and the value it offers, the issue of ROI in monetary terms is bound to be a major issue. Yes, your company may have hundreds of friends on Facebook and hundreds more followers on Twitter, but how does all that translate to revenue?

Olivier Blanchard at BrandBuilder  took a fascinating look at how ROI on social media can be measured and achieved. He chalked a clear distinction between non-financial and financial benefits that social media can offer, and how they can combine to bring about ROI.  Read more...