The use of social media to find employment is not widespread amongst graduates, according to the latest OneTest report.

Popular social networking sites like Linkedin is primarily a playground for more accomplished professionals to find new opportunities; it’s less useful for a new graduate who’s looking for her first job. So, it’s understandable that a large percentage (40%) do not find social media useful in their job search.  Read more...

Personal branding in its simplest form is the application of marketing principles and tactics to promote an individual as a ‘brand’, with the expectation of gaining visibility, recognition and better career prospects. Since Tom Peters coined the phrase ‘brand you’ in the late nineties, the concept of self-promotion has taken off significantly. Today, it’s hard not to encounter material on personal branding; a Google search alone returned thousands of links on the topic.  Read more...