Posts Tagged ‘UTS’

Recruitment lessons from universities



Last week, I attended an information session for post-graduate students held by my alma mater UTS, exploring if a PHD is a mountain I dare climb.

Information sessions conducted by universities are often slick marketing affairs aimed at winning new students. And UTS didn’t disappoint. From the day I received an invitation as part of my alumni club membership (How universities capitalise from their alumni network is a story for another day) to being entertained with drinks and food on the night of the event, the whole affair to recruit new students is a well oiled operation.

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