If you are a CEO, no one really trust you. Any day consumers prefer the opinion of their friends or peers.

In his groundbreaking study, Frederick Reichheld, argues that a company’s growth is strongly tied to the voluntary marketing efforts of loyal customers; fans recommending and selling on behalf of a company. In other words, positive word-of-mouth.  Read more...

Who do Internet consumers trust? Mostly, the opinion of friends or acquaintances over other forms of advertisement.

A global study by Nielsen found 90% of consumers (93% in Australia’s case) trust recommendations from people they know.

It is likely that your future client of customer is soliciting the opinion of friends or acquaintances.  According to Nielsen: “The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,”. Social Media merely amplifies the exchanges of opinions.  Read more...