Monitoring social media
What are job seekers saying about your employment brand? What are your customers or suppliers talking about? Monitoring the social media landscape is becoming an essential activity. Here’s a useful primer on how to make sense of the ever growing social media landscape.
The growth of Twitter & other social networks
Statistics after statistics indicates Australians are quick adopters of social networking tools. Australia is the fourth largest user of Twitter, after Canada, UK and US. Fascinating statistics on Twitter adoption. Meanwhile Techcrunch attempted to measure the value of various social networks. Australia ranked second ($145 on average) after the UK in per capita spending on Internet advertising.
Social media marketing
All you can eat case studies on social media marketing.
Social media is punk rock
David Merman Scott points us to an analogy on social media using punk rock