At Recruittech I argued that the balance of power has shifted to job seekers. I highlighted three trends which I think made this scenario possible:
1) Information asset increased: Barriers to corporate information and employment opportunities are broken. We are in an environment where job seekers know more about an employer then vice versa.
2) An explosion in job searching tools and options: Without doubt the job seeker of today have a myriad of tools to find jobs. If 250+ job boards are not enough, a whole world of connections is offered by social networks. New media continually offer new platform to announce availability.
3) Changing job search and work behaviour : While tools are abundant, it’s the changing behaviour of job seekers which will have the most impact on job advertisements. Job seekers are increasingly mobile, frequently change jobs and do not trust corporate advertising. Our view of workplaces and jobs is evolving.
Implications for recruiters and employers are many. Attention will be harder to win. Targeting and employment branding will go niche. Generic ‘employer of choice’ doesn’t mean much to job seekers accustomed to seeking contextual content. How recruitment advertisement (vacancy index) moves and behave will be dictated by the whims, behaviour and choices made by job seekers. Rejection or patronage by job seekers will dictate the winners.