Give before you take
CareerBuilder produced this e-book. It accomplished three things:
- It’s topical and useful. Even in the age of Google, good search technique is important.
- It’s a case of being generous; a genuine attempt to help. It’s good strategy.
- It’s smart marketing. No hard sell; registration not required. Easily spread.
The point is, it’s always better to give something of value before you can ask anything in return.
Thanks Phil! Where do you find this stuff…
Great end note Phillip.
This is true in life as it is in recruitment…