Job Board Users Care Most About Quality of Candidates
My good friend Jeff Dickey-Chasins (aka Job Board Doctor) recently released the results of a study – Job Board Future Survey – he conducted between August and September. At 275 participants, the sample size is not overly large, but it’s unique in that three different demographic groups – job seekers, job board owners and recruiters – participated in the survey.
Though the report relates to the US marketplace it throws up interesting insights on why job seekers and recruiters use job boards.
Majority of recruiters & HR professionals, for instance, considered ‘quality of candidates’ as the most valuable deliverable that a job board can offer (refer chart). How expensive it is to advertise on a job board is less a concern than the quality of applicants.
Regardless of where the survey is conducted, I think many of the findings have universal relevance, including for Australian job board operators. The report is available for free here (registration required).
Leave a Reply
Want to join the discussion?Feel free to contribute!