PAUL JACOBS
CREATIVE DIRECTOR, JOBGRAM
Paul is in the business of helping employers become stars on the social web. Paul worked with Deloitte NZ on their successful social recruiting initiatives, which won the 2010 SOCRA award in the United States for excellence in social media and recruiting. Deloitte NZ was a finalist in the 2010 TVNZ NZ Marketing Awards, recognised by Likeable as one of the world’s Top 40 Facebook fan pages, and featured in blogs locally and globally as an example of leading practice. Deloitte NZ pioneered a range of social media initiatives, including live streaming shows on Facebook within a recruitment / employer branding context, an approach which is now being adopted by other employers in New Zealand and Australia.
In 2012 Paul launched Jobgram, a service that re-imagines recruitment advertising. Fully customised and visually appealing adgraphics showcase an employer’s brand identity and are designed to be shared amongst online professional and personal networks – reaching potential jobseekers who may have previously been untapped. Jobgram clients include employers in Australia, New Zealand, the United States and Europe. Clients have experienced greater recognition of their brand in the marketplace, and improved reach and numbers of quality applicants.
Paul is passionate about building talent communities online and promoting the great initiatives which are happening in our part of the world. Four years ago he became the Community DJ for Recruitment Asia Pacific, an online community of professionals in the Asia Pacific region interested in networking, recruitment innovations, recruitment technologies, social media etc. Over the past couple of years Paul attended social recruiting events at Google and Best Buy in the USA.
Paul enjoys keeping up with innovations and trends happening on the social web, such as social gaming and mobile technologies, and looks for ways to apply these to a recruitment and talent sourcing perspective
