Forget Twitter, Facebook and other new communication tools, it’s an old communication tool Australians are in love with – SMS. A new research by Pure Profile (Sponsored by Telstra) found Australians prefer using SMS to communicate. One in three Australians choose SMS to announce major live events like a job promotion or the birth of a child. An average Australian SMS 1-5 times a day.
Mobile communication as a promising recruitment tool to reach candidates had been discussed here and here. Perhaps it is a good time to re-investigate how you can use mobile technology as part of your recruitment strategy.